Marketing Research Services
Identify, clarify and formulate the problem. Then set objectives for the study.
Decide how to collect the data required to achieve the research objectives. This can often mean designing a questionnaire.
If primary data collection is required, decide how to collect responses and how results will be extrapolated to represent the population.
If primary data collection is required, decide mode of data collection, e.g. online, postal, face-to-face or telephone.
Code data such as occupations or open-ended responses, data entry from forms or questionnaires, generate data tables by key variables such as gender or age-band.
Quality check and analyse the data, review outputs with client, agree report content and special interest areas, undertake advanced statistical analysis if required.
Communicate the findings and information from the research, in person and/or through a detailed report.
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