Survey Design & Analysis Training

To provide an introduction to survey design and analysis, topics covered include, project design, questionnaire design and basic data analysis

Learning Outcomes

On completion of the course you should have an understanding of:

  • What are the different types of questionnaire
  • How to select the most appropriate mode of data collection
  • Sampling issues
  • Theory of questionnaire design
  • How to create a user-friendly inviting questionnaire
  • How to write good questions
  • Best practice to achieve high response rates
  • How to process and analyse data

Who will benefit?

Anyone that wants to understand more about designing and implementing survey research projects, especially those that want to improve their questionnaire design skills.

Course duration : 1 day

Detailed Course Outline

1. Introduction

  • The process
  • Types of questionnaire
  • Comparison of modes

2. Questionnaire Design

  • Purpose of questionnaire
  • Tasks in constructing a questionnaire
  • Criteria for assessing questions
  • Open vs. closed questions
  • Writing Questions
  • Pre-testing and reviewing questionnaire
  • Cognitive interviews and focus groups
  • Social exchange theory
  • Constructing the questionnaire
  • Manipulating visual elements
  • Front page, back page, question sequence and first question
  • Sources of error
  • Response rates
  • Mixed mode surveys
  • Modal differences
  • Uni-mode surveys
  • Five basic contacts
  • Qualitative vs. Quantitative research

3. Sampling

  • Probability v Non-Probability
  • Estimation
  • Confidence intervals
  • Sample size

4. Data Processing and Analysis

  • Data entry and coding
  • Exploratory Data Analysis (EDA) demonstration using Data Desk

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