Marketing Research Services

Problem Definition

This stage of the research process directly and explicitly affects the remaining stages of any research project. It is about the researcher deciding what information is needed to answer the research question.

We work closely with the client through the following specific stages:

  1. Problem identification
  2. Problem clarification
  3. Problem formulation
  4. Objectives/Hypothesis

The outcome from this stage is often a list of key objectives or questions. From this a research design is planned.

If you are planning to undertake a research project, contact us today for an initial consultation.